Case Study: The NFL ASL Collection Collaboration with Love Sign™

Role: Project Manager

Background: This exclusive partnership between the National Football League (NFL) and LOVE SIGN™ celebrated the NFL’s diverse fanbase by launching the first-ever licensed ASL Collection connecting teams with their fans. The partnership sold NFL licensed Homage apparel and New Era hats on NFLShop.com.

Outcomes: We collaborated with 32 Deaf and hard-of-hearing influencers to teach fans how to sign their team names which informed the apparel design, so that it would be authentic to its community and fanbase. The social media campaign collaborated with NFL’s Instagram account resulted in an organic short-form reel that generated over 2 million views within a week, providing substantial brand visibility and increased merchandise sales with 18 teams out of 32 teams nearly selling out in its first week on NFLShop.com.