Case Study: Seeing Beyond Project: Mt. Everest

Role: Communications Manager

Background: Two Deaf mountaineers embarked on a journey to Nepal to summit two of the world’s tallest peaks, Mt. Everest and Lhotse Peak, seeking community support through social media. This project had a dual purpose: to grow their brand presence as athletes picking up sponsorships, and to advocate for inclusive representation in the outdoors industry for people of diverse backgrounds.

Outcome: Through content marketing and a successful climb, the duo's social media platforms reached new heights. The campaign’s real-time updates and immersive storytelling content generated over 1.2 million organic views across 15+ posts, increasing strong community engagement and highlighting the audience's interest in following authentic representation in their outdoors adventures.